Di gital marketing ; digital marketing is as known online marketing and web marketing. By using digital platforms. All over India 70% of people using Smartphone’ using social media like google ,YouTube, Instagram ,twitter , using many people present generation is all around the 60% of people using digital platforms eCommerce shopping like as Amazon, flip kart snap deal. Many people use digital platforms to customize their products. The greater the profit and 60% off people buying online items Digital marketing are increasingly used to drive website traffic digital marketing two types of digital marketing 1, free 2, paid Free ; digital marketing can we be free advisement free in marketing like as SEO.SMO. S.E.O; use to website traffic in this process to make over website search any keyword top on search engine this is process is free like as google, instagram,youtube, yahoo ,bindhu and more there are two types 1, on page 2,half page 1, on page ;depend on web